In this article, we break down 22 real-life examples of healthcare and hospital websites and conclude with 8 key tips to consider before designing your own hospital website.
Studies show that people between 35 and 44 are the most likely to search the web for health information. This group often includes educated individuals who are starting to have health concerns. Many of them speak more than one language, and English might not be their first language. They might search the web with their elderly parents, who can feel overwhelmed by internet technology but still want to be involved in their healthcare. These users benefit from large, bold fonts and buttons. They might also have visual impairments or epilepsy, which means the site needs to be ADA-compliant. Students looking up health topics today might need your services in the future. They expect reliable, fact-based content.
Many of your future patients will visit hospital websites during emergencies or urgent situations. They will likely be on the go using their cell phones. Often, these searches happen during short breaks, like a 30-minute lunch break. Parents searching for their child’s treatment might be navigating a busy home environment while looking for answers. These potential patients need fast, responsive websites with good user experience. They don’t have the time or patience for extra steps.
Here is our list of the top 22 healthcare and hospital websites and the special design features that impressed us the most on each site.
1. Infinite Medical Express
Founded to enhance patient access to care and manage chronic illnesses, Infinite Medical Express excels in delivering information through a user-friendly website. The design uses Pumpkin Orange and White for CTA buttons and features a pinned chat option for easy communication. Insurance logos are centrally displayed on a plain white background.
Key Highlights:
- Simple, user-friendly navigation.
- Bright Pumpkin Orange and White CTA buttons.
- Convenient pinned chat feature.
- Central display of accepted insurance plans.
2. Synergy Private Health
With a focus on lifestyle medicine, cardiovascular care, and holistic primary care, Synergy Private Health offers a state-of-the-art concierge medical program. The website features a captivating slideshow of high-quality images to draw in visitors. Below the hero section, the site alternates between text and crisp graphics to explain treatments. Teal Blue CTA buttons are a consistent and attractive design element.
Key Highlights:
- Engaging slideshow of high-quality images.
- Clear presentation of treatments with text and graphics.
- Consistent Teal Blue CTA buttons.
- User-friendly design.
3. Just Kids Pediatrics
Just Kids Pediatrics aims to prevent disease and promote children’s well-being with its visually appealing website. Bold design elements and high-quality Instagram photos are displayed in a four-column style against a Pale Blue Lily background. Animated pictures related to health services add an artistic touch beneath the hero section.
Key Highlights:
- Bold, eye-catching design.
- High-quality Instagram photo display.
- Artistic animated pictures.
- Pale Blue Lily background enhances aesthetics.
4. Texas Dizziness Centers
Texas Dizziness Centers offers personalized and compassionate care. The website is well-organized, reflecting a professional approach. Social media icons and a call line number are displayed above the primary header. A Golden Fizz-colored “Book Online” CTA button stands out, encouraging visitors to make appointments easily.
Key Highlights:
- Professional and well-organized layout.
- Prominent social media icons and call line number.
- Eye-catching Golden Fizz-colored “Book Online” CTA button.
- Easy appointment booking.
5. Primecare Orthopedics and Prosthetics
PrimeCare in New Mexico specializes in orthotics and prosthetics, focusing on enhancing mobility and quality of life. The website features a clean layout with plenty of white space, making the content easy to focus on. Success stories with pictures from past clients are prominently displayed.
Key Highlights:
- Clean layout with ample white space.
- Easy-to-focus content.
- Prominent display of client success stories.
- Focus on enhancing mobility and quality of life.
6. UCSF Health
At the top of UCSF Health’s homepage, large MyChart and Find a Doctor buttons are prominently featured. An emotionally impactful video about a young woman’s successful treatment by UCSF neurologists follows, building trust in their healthcare professionals. The site is designed with SiteCore, offering a user-friendly experience.
Key Highlights:
- Prominent MyChart and Find a Doctor buttons.
- Emotionally impactful video builds trust.
- User-friendly design.
- Comprehensive healthcare information.
7. William Bee Ririe Hospital
William Bee Ririe Critical Access Hospital’s website provides essential medical information and services with a clean and user-friendly interface. Visitors can easily access healthcare resources and learn about the hospital’s specialized services. The site is built with Webflow.
Key Highlights:
- Clean and user-friendly interface.
- Easy access to essential medical information.
- Detailed overview of specialized services.
- Focus on community healthcare needs.
8. Living Well Dental Group
Living Well Dental Group’s website creates a welcoming environment for patients seeking dental care. It offers detailed information about dental procedures, patient testimonials, and appointment scheduling options. The stylish design and easy navigation make it a standout in the dental industry. Built with WordPress.
Key Highlights:
- Welcoming and inviting design.
- Detailed information on dental procedures.
- Patient testimonials and easy appointment scheduling.
- Stylish and easy-to-navigate layout.
9. Boston Medical Center
Boston Medical Center’s website is user-friendly and well-designed, providing detailed information on a wide range of healthcare services. It serves as a one-stop shop for reliable healthcare information, covering primary care, specialized treatments, and educational resources. Made with Drupal.
Key Highlights:
- User-friendly and well-designed interface.
- Comprehensive healthcare information.
- Detailed resources for primary care and specialized treatments.
- Reliable and accurate information.
10. USZ Zurich Medical Centres
The University Hospital Zurich focuses on fundamental care and cutting-edge medicine. Its minimalist website design emphasizes core services and optimizes the user experience. The site is created with WordPress.
Key Highlights:
- Minimalist design enhances user experience.
- Emphasis on core services.
- Easy navigation.
- Focus on fundamental care and advanced medicine.
11. The Royal Melbourne Hospital
Combining traditional design with usability best practices, The Royal Melbourne Hospital’s website offers detailed information and a navigation bar with drop-down menus. A prominent search box and donate button are easily visible, encouraging visitor interaction. Built with ExpressionEngine.
Key Highlights:
- Traditional design with usability best practices.
- Detailed information and easy navigation.
- Prominent search box and donate button.
- Actionable homepage for visitor interaction.
12. Greensborough Road Surgery Watsona Road Medical Centre
The Greensborough Road Surgery website demonstrates that simplicity can be effective. It offers quick navigation, precise information, and welcoming imagery on every page. Highlighted call-to-action buttons make scheduling and contacting the clinic easy. The site is mobile-friendly and provides an excellent user experience. Made with Duda.
Key Highlights:
- Simple yet effective design.
- Quick and easy navigation.
- Welcoming imagery on every page.
- Mobile-friendly with excellent user experience.
13. Huntingdale Dental Centre
Huntingdale Dental Centre’s website uses a compact design and provides all basic information at the bottom of the homepage carousel. The site features excellent call-to-actions and a quick appointment form besides the working hours. Built with WordPress.
Key Highlights:
- Compact and efficient design.
- Basic information readily available.
- Excellent call-to-actions.
- Quick appointment form beside working hours.
14. Lifecare Physiotherapy and Sports Medicine
Lifecare Physiotherapy’s website highlights its nationwide branches and encourages visitors to find a nearby location. Impactful images of happy patients, a soothing design, and a sticky navigation bar make for a pleasant browsing experience. The site includes sections like Services, Why Choose Lifecare, Resources, and Blog. Made with WordPress.
Key Highlights:
- Highlights nationwide branches.
- Encourages finding nearby locations.
- Impactful images of happy patients.
- Soothing design and sticky navigation bar.
15. Peter MacCallum Cancer Centre
Peter MacCallum Cancer Centre’s website features a dynamic homepage banner, powerful images, and an uncluttered design. The high-quality background complements the content, ensuring visitors get detailed information. Built with Drupal.
Key Highlights:
- Dynamic homepage banner.
- Powerful and high-quality images.
- Uncluttered and detailed design.
- Complementary background and content.
16. Mayo Clinic
The Mayo Clinic website features a robust search function that allows users to find information on diseases and conditions quickly. The search tool includes an alphabet display and autocomplete to narrow results. Grouped search results save time and provide accurate information. Made with Adobe Experience Manager.
Key Highlights:
- Robust search function.
- Alphabet display and autocomplete.
- Grouped search results for efficiency.
- Quick access to disease and condition information.
17. Yale New Haven Hospital
Yale New Haven Hospital’s website provides accurate and reliable information about services, facilities, and medical personnel. The homepage features emergency room wait times, informing patients where to seek care. Made with SiteCore.
Key Highlights:
- Accurate and reliable information.
- Detailed service and facility information.
- Emergency room wait times on the homepage.
- Informative and user-friendly design.
18. Studio Dental Practice
Studio Dental’s website in San Francisco features modern design, transparent pricing, and hands-on service. Visitors can easily book appointments and explore services, team members, locations, and pricing. Built with Webflow.
Key Highlights:
- Modern and sleek design.
- Transparent pricing and hands-on service.
- Easy appointment booking.
- Intuitive navigation and detailed information.
19. Rush University Medical Center
Rush University Medical Center’s website connects patient care, education, research, and community partnerships seamlessly. The clean design includes a quick menu to find a doctor and an online portal for appointments and health records.
Key Highlights:
- Seamless connection of patient care and education.
- Clean and well-designed layout.
- Quick menu for finding a doctor.
- Online portal for appointments and health records.
20. Mercy Health
Mercy Health’s website uses high-quality images and vibrant colors to engage visitors. The carousel beneath the header promotes a sense of hope and community. A vibrant green search box makes finding doctors and health centers easy. The site also features recent news and a chatbot for visitor assistance. Made with SiteCore.
Key Highlights:
- High-quality, dynamic images.
- Vibrant colors and engaging design.
- Easy-to-use search box.
- Chatbot for visitor assistance and recent news.
21. Halcyon Health
Halcyon Health offers direct care between patients and medical professionals. This unique approach provides personal access to doctors based on a monthly fee. The site is designed with Squarespace.
Key Highlights:
- Direct care approach.
- Personal access to doctors.
- Unique monthly fee structure.
- Easy-to-navigate design.
22. Vigor Natural Health Clinic
Vigor Natural Health Clinic focuses on holistic care, emphasizing lifestyle changes over prescription drugs. The website highlights their approach to treating the body as a whole and provides information on specialty treatments. Made with Squarespace.
Key Highlights:
- Holistic care focus.
- Emphasis on lifestyle changes.
- Comprehensive information on specialty treatments.
- Easy-to-navigate design.
8 Things to Consider Before Designing Hospital Websites
Your hospital website should be able to inform the public about the different departments and services available, like oncology, hematology, and neurology, etc. Instead of expecting potential patients to visit the hospital in person to learn about these offerings, your website can provide all the information they need, including the range of services but also highlights the advanced technologies used for treatments.
Additionally, an engaging and easy-to-use website can capture visitors’ attention, answer their questions, and encourage them to book appointments. So here are some key tips to consider before designing it:
1. Prioritize User Experience ✔️
This type of site should be easy to navigate, providing valuable information about services, doctors, and facilities. When users find the site helpful and straightforward, they are more likely to engage with the content and take actions like making appointments. Good design focuses on clear menus, intuitive layouts, and accessible information.
For instance, you might feature a clear menu with options such as “Find a Doctor,” “Services,” and “Contact Us.” A search bar at the top of the homepage can help visitors quickly locate the information they need. Of course, logical organization of content ensures that users do not feel overwhelmed and can easily find what they are looking for.
2. Include a Doctor and Staff Directory ✔️
Patients often feel more comfortable when they can learn about the medical professionals who will be treating them. A detailed directory of doctors and staff can do the job. This directory can include information such as years of experience, areas of specialization, educational background, and success stories. Photos of the doctors can also make the directory more engaging and personalized.
For example, a patient searching for a pediatrician could see a list of pediatricians at the hospital, complete with bios and photos. This detailed information helps patients feel more confident in their choice of healthcare provider and increases the likelihood of booking an appointment.
3. Optimize Online Appointment Booking ✔️
Online appointment booking should be straightforward and easily accessible. Simplified booking forms and prominently placed call-to-action (CTA) buttons enhance this feature. Keeping the forms brief and mobile-friendly ensures a smoother experience for users, which can lead to higher conversion rates.
After reading about a specific service, a patient might encounter a “Book an Appointment” button that directs them to a form. This form allows them to select a date, time, and doctor, making the process convenient and user-friendly
4. Display Frequently Asked Questions (FAQs) ✔️
FAQs provide quick answers to common questions, saving time for both patients and staff. Consider adding a dedicated FAQ page that covers a range of topics, from hospital procedures to what to expect during visits. For example, your hospital website might include questions like “What should I bring to my first appointment?” or “How do I prepare for surgery?” These FAQs help patients prepare for their visits with all the information they need in advance.
5. Ensure Clear and Simple Navigation ✔️
Clear and simple navigation can be a top-level menu with 4-6 items, complemented by submenus, as it keeps the homepage clean and helps users find information quickly. This structure prevents users from feeling overwhelmed and improves their overall experience.
An example of effective navigation could be a top-level menu with categories such as “Patients,” “Doctors,” and “Departments.” Under “Patients,” submenus might include options like “New Patients,” “Existing Patients,” and “Emergency Services,” allowing users to find specific information efficiently.
6. Use Patient Testimonials and Reviews ✔️
Displaying real patient experiences can reassure new visitors and influence their decision to seek treatment at the hospital. Both written testimonials and video reviews can be powerful tools for this purpose.
For example, you can feature video testimonials on your homepage, where patients share their positive experiences with various treatments. These testimonials provide potential patients with relatable, real-world examples of successful outcomes, helping to build trust and confidence in your hospital’s services.
7. Clearly Display Location, Operating Hours, and Contact Information ✔️
Prominently displaying location, operating hours, and contact details ensures that patients can easily reach the hospital, especially in emergencies. This information should be visible on the homepage and consistently placed across the site.
Consider adding a map showing the location, alongside a list of operating hours and a clickable phone number for immediate contact so your patients quickly find the information they need.
8. Understand HIPAA and HITECH Compliance ✔️
HIPAA and HITECH regulations protect patient privacy and ensure the security of health information. Hospital websites that collect, store, or transmit protected health information (PHI) must comply with these regulations. This includes features like contact forms, patient portals, live chat, and online appointment scheduling.
For instance, a patient portal with secure login procedures and encrypted data transmission demonstrates compliance with these regulations. Make sure to get familiar with and adher to HIPAA and HITECH requirements, so your hospital can safeguard patient information and avoid legal issues.
Alrighty, folks, that’s a wrap!
Many hospital websites are basic and uninformative. A well-designed site can set your hospital apart. Unlike other businesses that use social media to create buzz, healthcare providers need websites that help people in need.
The hospital websites mentioned here stand out for their user-friendliness and smart design. These sites serve as excellent examples for any healthcare provider looking to improve their online presence. Focusing on these elements can enhance your hospital’s website, making it a valuable resource for patients.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design!We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.
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