Merck Animal Health and United States Trotting Association Reach Partnership Milestone in Equine Care (2024)

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Home / News / Merck Animal Health and United States Trotting Association Reach Partnership Milestone in Equine Care

New scanning technology enhances Standardbred industry’s pioneering approach to equine identification and monitoring.

  • June 18, 2024
  • ⎯ Edited Press Release
Merck Animal Health and United States Trotting Association Reach Partnership Milestone in Equine Care (3)

Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck & Co., Inc., Rahway, New Jersey, USA (NYSE:MRK), is pleased to recognize a 50,000-microchip milestone as part of its ongoing partnership with the United States Trotting Association (USTA). The organization partnered with Merck Animal Health in 2018 to become the first registry to formally incorporate temperature scanning into its microchip identification program and is now using Merck Animal HealthBio-Thermo®microchipsexclusively for identifying Standardbred racehorses in the United States.

“At Merck Animal Health, we are committed to the health of horses and those devoted to their care,” says Ron McDaniel, director of U.S. equine sales, Merck Animal Health. “Achieving the 50,000-microchip milestone in partnership with the USTA is more than a measure of progress, it’s a reflection of our shared dedication to advancing equine health and wellness through innovative technology and care solutions.”

Bridging this achievement with the practical application of the technology, USTA’s recent adoption of the Global Pocket ReaderTM Plus (GPR+) portable microchip reader represents further advancement in the organization’s approach to horse care management.

Streamlined Identification and Health Monitoring

The GPR+ scanner is designed specifically for use with the Bio-Thermo microchip for horses. By pairing this advanced microchip reader with theEquiTrace®app and signing in with USTA-member credentials, users get enhanced monitoring and health care features. The app will not only identify horses that are registered with USTA, but it will also record and graph temperatures from Bio-Thermo microchips. The app also allows users to consolidate health record keeping, giving them control of horse health data in a secure manner.

Further enhancing its utility, the GPR+ scanner connects with smartphones via the USTA ChipID app. This member-exclusive app, available for free to USTA members on theApp Store®andGoogle Play®, offers efficient temperature monitoring and horse identification, providing a dedicated identification solution tailored to the needs of the user.

“As we hit this achievement with Merck Animal Health, it’s clear that our commitment to leveraging the latest equine identification technology is making a significant impact,” says TC Lane, chief operating officer, USTA. “The integration of the GPR+ reader with the EquiTrace app and our own ChipID app is not just an advancement in identification and health monitoring, it’s a testament to our dedication to providing the best care for Standardbreds and our ongoing promise to enhance member experience through a variety of healthcare solutions.Merck Animal Health and United States Trotting Association Reach Partnership Milestone in Equine Care (4)

The USTA embraced the Bio-Thermo microchip because of its ability to serve not only as a dependable means of identification but also as an effective way for Standardbred trainers and caretakers to record the horse’s body temperature at the scan of a microchip reader. This saves a significant amount of time over rectal thermometers and helps identify febrile horses sooner.

The Bio-Thermo microchip provides a 15-digit identification number, is about the size of a grain of rice, will not wear out, and lasts the life of the horse. To learn more about Bio-Thermo microchips, contact your Merck Animal Health equine sales representative or

The EquiTrace app is available to download at theApp StoreorGoogle Play.

About Merck Animal Health

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than a century, we’ve been at the forefront of research, bringing forward medicines, vaccines and innovative health solutions for the world’s most challenging diseases. Merck Animal Health, a division of Merck & Co., Inc., Rahway, N.J., USA, is the global animal health business of Merck. Through its commitment to The Science of Healthier Animals®,Merck Animal Health offers veterinarians, farmers, producers, pet owners, and governments one of the widest ranges of veterinary pharmaceuticals, vaccines, and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability, and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being, and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visitwww.merck-animal-health.comand connect with us onLinkedIn,Facebook, X (formerly Twitter),andInstagram.

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Merck Animal Health and United States Trotting Association Reach Partnership Milestone in Equine Care (2024)


What is Merck animal health Vision Statement? ›

Merck Animal Health is our company's global animal health business dedicated to preserving and improving the health, well-being and performance of both livestock and companion animals and the people who care for them.

What does Merck animal health do? ›

Merck Animal Health is a research-driven company that develops, manufactures and markets a broad range of veterinary medicines and services. We offer one of the industry's most innovative portfolios, spanning products for the prevention, treatment and control of disease in all major farm and companion animal species.

Does Merck do animal testing? ›

Our animal facilities are staffed with veterinarians and animal care technicians trained and certified as research animal experts. In our research laboratories, 96 percent of the research animals are rodents.

How long has Merck animal health been in business? ›

Merck Animal Health has a story to tell. It began in the Netherlands in the 1940s. Our original product was sulfaquinoxaline, the first poultry coccidiostat.

What is Merck's vision statement? ›

We aspire to be the premier research-intensive biopharmaceutical company. We're at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.

What is Merck best known for? ›

Merck & Co. manufactures popular pharmaceutical products for Type 2 diabetes, asthma and birth control. These products include Januvia, Singulair and NuvaRing. The company also includes an animal health division.

What is Merck animal health motto? ›


What is Merck's biggest products? ›

Merck's top product Keytruda

The oncology market was for years dominated by Roche's top products Rituxan, Herceptin, and Avastin, as well as Celgene's (BMS's) Revlimid. As of today, Keytruda is the global top cancer drug and is expected to keep this position for the years to come.

What's it like to work at Merck? ›

Is Merck a good company to work for? Merck has an overall rating of 4.1 out of 5, based on over 7,107 reviews left anonymously by employees. 86% of employees would recommend working at Merck to a friend and 81% have a positive outlook for the business. This rating has decreased by 1% over the last 12 months.

Is Merck an ethical company? ›

More than 350 years of ethical conduct

We comply with applicable laws and regulations and are committed to international guidelines.

What big companies are against animal testing? ›

Companies That Don't Test on Animals
  • Fenty Beauty.
  • Dr. Bronner's.
  • AVEDA.
  • Blueland.
Jun 23, 2023

Why is animal testing for pharmaceuticals bad? ›

Imprecise results from animal experiments may result in clinical trials of biologically faulty or even harmful substances, thereby exposing patients to unnecessary risk and wasting scarce research resources. Animal toxicity studies are poor predictors of toxic effects of drugs in humans.

What is the Merck controversy? ›

The FDA in 2020 ordered its most serious warning, known as a “black box,” on Singulair's label. And Merck now faces a raft of lawsuits alleging it knew from its early research that the drug could impact the brain and that it minimized the potential for psychiatric problems in statements to regulators.

Who is Merck owned by? ›

The Merck Group includes around 250 companies in 180 countries; the current main parent company of the group, since 1995, is named Merck KGaA, and is itself mainly owned by the former main parent company, E. Merck oHG, which now operates as a holding company. The American pharmaceutical company Merck & Co.

Who is the CEO of Merck Animal Health? ›

DeLuca, Jr. Rick DeLuca is executive vice president and president, Animal Health for Merck.

What is the mission statement of MWI animal health? ›

Creating healthier futures

Providing broad product access with next-day service in most areas, we help animal health providers achieve the best success in their care of the pets and food-producing animals that play such an important role in our lives.

What is the mission statement of Merck quality? ›

We are dedicated to the highest standard of innovation and scientific excellence. Our research is guided by a commitment to improving health and quality of life. We strive to identify and meet the most critical needs of patients and customers through continuous innovation across all areas of our business.

What is Elanco animal health Mission Statement? ›

At Elanco, we provide those who raise and care for animals with the products and services that empower them to address global challenges. At Elanco, we relentlessly focus on customers and ensuring our work adds value to society. We're committed to improve the health of animals, people, and the planet.

What are examples of veterinary vision statements? ›

Compassion: “We value the well-being of all people and animals and aim to treat everyone with openness, fairness, dignity, and caring.” Dedication: “We are determined to do all that is possible to produce the best possible patient outcome.”

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